Creativity and art direction by Karla Sing Conde
Creativity and art direction by Karla Sing Conde
Client: Nothing UK
Client: Nothing UK
Every year, millions of tourists stand in front of the Eiffel Tower, the Trevi Fountain, or the Great Wall and take the exact same shot. Same angle. Same framing. Same memory as everyone else.
What if your phone helped you see differently?
Global Un-Cloning is an interactive experience built around Nothing Phone (3) a new kind of smartphone designed to push back against the sameness of modern tech.
Every year, millions of tourists stand in front of the Eiffel Tower, the Trevi Fountain, or the Great Wall and take the exact same shot. Same angle. Same framing. Same memory as everyone else.
What if your phone helped you see differently?
Global Un-Cloning is an interactive experience built around Nothing Phone (3) a new kind of smartphone designed to push back against the sameness of modern tech.
12 ephemeral museums at the world’s most photographed spots. No banners, no screens just the Nothing Phone (3) exhibited as art, reimagining the landmarks surrounding it.
Borrow one. The phone launches a creative challenge pushing you to see the place differently.
Your photo is exhibited instantly locally and in real-time at the permanent Nothing Museum in London.
From tourists to artists.
1.5 million artworks created.
Same place. Nothing alike.
12 ephemeral museums at the world’s most photographed spots. No banners, no screens just the Nothing Phone (3) exhibited as art, reimagining the landmarks surrounding it.
Borrow one. The phone launches a creative challenge pushing you to see the place differently.
Your photo is exhibited instantly locally and in real-time at the permanent Nothing Museum in London.
From tourists to artists.
1.5 million artworks created.
Same place. Nothing alike.
