Partners in the project by
Karla Sing Conde (Creativity and art direction)
Adrian alias Yero (Creativity and art direction)
Partners in the project by
Karla Sing Conde (Creativity and art direction)
Adrian alias Yero (Creativity and art direction)
Client: Durex & Dunkin Donuts
Client: Durex & Dunkin Donuts
Valentine's Day is loud. Flowers. Chocolates. Promotions.
But condoms are still asked for through whispers.
Young people know they need protection, but buying it remains uncomfortable. The pharmacy aisle feels too bright. Too exposed. Too serious.
It's not lack of awareness. It's lack of comfort.
Durex and Dunkin' created The Dozen: condoms inspired by iconic donut flavors.
Valentine's Day is loud. Flowers. Chocolates. Promotions.
But condoms are still asked for through whispers.
Young people know they need protection, but buying it remains uncomfortable. The pharmacy aisle feels too bright. Too exposed. Too serious.
It's not lack of awareness. It's lack of comfort.
Durex and Dunkin' created The Dozen: condoms inspired by iconic donut flavors.
Why wait for the 14th. The 13th is sweeter, and with protection.
During February 13th, International Condom Day, you don't ask for condoms. You ask for The Dozen.
Walk into Dunkin'. Say the code. Leave protected.
The same pink box everyone recognizes, with a completely different meaning, no shame just sprinkles.
Why wait for the 14th. The 13th is sweeter, and with protection.
During February 13th, International Condom Day, you don't ask for condoms. You ask for The Dozen.
Walk into Dunkin'. Say the code. Leave protected.
The same pink box everyone recognizes, with a completely different meaning, no shame just sprinkles.
